Seventh Generation Adds New CMO

Seventh Generation, Green Brand of non-toxic and renewable household solutions, has announced that consumer products branding expert Joey Bergstein will be joining the sustainable fold in September as the company's new Chief Marketing Officer.

 

Bergstein comes to Seventh Generation from Diageo, the world's leading premium spirits company, where he was Senior Vice President of Global Rum and over the last five years nearly doubled sales while growing Captain Morgan from a U.S. product into a global brand with a strong international presence. Prior to his work at Diageo, Bergstein was Vice President at Canadian brewer Molson, a role which initially included responsibility for global business development and led to oversight of Marketing for English Canada. He began his career at Procter & Gamble with a ten-year arc that saw him assume various key marketing leadership positions in the U.S., Canada, U.K., and France.