Shelfbucks and WestRock Partner on Platform

Shelfbucks, Austin, Texas, is partnering with Atlanta-based WestRock to incorporate Shelfbucks’ platform into P-O-P displays, enabling CPG companies and retailers to better track, measure and improve the effectiveness of in-store product merchandising campaigns. CPG companies that integrate the Shelfbucks Measure platform into displays are able to actively measure execution and improve display performance throughout the entire supply chain and life of a campaign. Sensors placed at the retailer and in displays can track which P-O-P and specific products generate the most sales, allowing both CPGs and retailers to test merchandising options and adjust product offerings based on actual data.