The Food Network and
Kohl's Corporation debuts the Bobby Flay casual lifestyle collection, available only at Kohl's stores and Kohls.com. This launch is an extension of the original collaboration between Food Network and Kohl's, which introduced Food Network-branded kitchenware products in September 2007. The new Bobby Flay collection is said to encompass casual lifestyle products, unique grilling items and the worldly Mediterranean influences of Bobby's culinary point of view. The product assortment includes a diverse selection of cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen textiles and barbecue tools. "This collection is quintessentially Bobby Flay -- his bold style, culinary expertise and personality all comes through in this exceptional line," says Sergei Kuharsky, general manager, Food Network. "We are proud to have partnered with Bobby and Kohl's to bring our viewers these fresh tools just in time for summer grilling and backyard barbecues." Flay was intimately involved in the development of the line, creating consumer-friendly packaging that features his photos with tips and instructions, and select products include recipes created by the chef for use with the item. "I've always loved eating almost anything off the grill. These products will help you grill, cook and entertain anytime, in any weather," says Flay. "My products represent how grilling has become a lifestyle and a part of our culture, all year round. Everyone should have the tools to create amazing food."
