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Shoptology Wins Shopper Duties for Ubisoft

Shoptology

French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner. The agency will help Ubisoft release several game titles next year, including “Skull & Bones” and “Starlink: Battle for Atlas.” “Shoptology’s strategic approach, creativity and retail knowledge will make the agency a valued addition to the team,” said Linda Murphy, Ubisoft’s associate director of shopper marketing and insights.

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