Smith Optics Enhances Online Capabilities

Smith Optics, Inc. selects the hybris Commerce Suite which includes hybris PCM (Product Content Management) to deliver improved online experiences to buyers of premium goggles, eyewear and other sports products.

 

As one of the world’s most respected performance eyewear brands, Smith Optics needed an e-commerce platform capable of handling the company’s growing sales volume and standardizing product content across multiple channels. By selecting the hybris Commerce Suite, Smith Optics achieves a scalable, single stack technology framework capable of addressing the company’s current and future commerce technology needs.

 

“We selected the hybris platform because it offers highly functional and feature-rich technology that is easier to work with than other solutions in the marketplace,” says Ross Copperman, Global E-Commerce Sales manager of Smith Optics. “We really needed a solution that will effectively grow our traditional distribution via a robust B2B offering as well as address our growth plans in B2C. We want to be in a position to assist our brick and mortar dealers in remaining competitive in an evolving marketplace while also allowing us to move forward. In addition to providing our customers with access to ratings, reviews, shopping carts, wish lists and other first-rate e-commerce features, the hybris platform allows us to deliver seamless customer experiences across all touchpoints and enables future channel growth without future technology costs.”

 

Smith Optics is in an industry known for its excellent customer service and is keen to connect its online and contact center experiences. The hybris system’s contact center module helps to allow Smith Optics to perform numerous order management functions and assist customers with online activity, reducing costs and further enhancing Smith Optics’ customer experience. Customers expect a highly relevant and seamless interaction from a contact center, which is only possible through a single platform.