SodaStream Expands Footprint with CEM Acquisition
SodaStream International, Ltd. announced that its fully owned subsidiary has acquired 100 percent of the share capital of CEM Industries S.R.L, an international designer and manufacturer of products for the beverage industry, with proprietary technologies that are utilized across a broad product portfolio for personal and commercial-grade use, including single-serve dispensing. The terms of the transaction were not disclosed.
Italy-based CEM’s products include water carbonation, cooling and dispensing systems and related accessories. Its micro-filtering system removes excess chlorine and other impurities from tap water, and improves the water's organoleptic features such as smell, taste, clarity and purity.
"CEM has been at the forefront of technological advancement in water dispensing for several years," stated Daniel Birnbaum, chief executive officer of SodaStream. "Their carbonation expertise and products are a perfect complement to our current capabilities. This acquisition will help provide new products and features for our core business of home carbonation, and will accelerate our future penetration into new channels such as offices, restaurants, and hospitality as we expand our out-of-home strategy. We look forward to combining our brand momentum and distribution platform in 41 markets with CEM's product portfolio and technologies to create exciting new growth opportunities."
Italy-based CEM’s products include water carbonation, cooling and dispensing systems and related accessories. Its micro-filtering system removes excess chlorine and other impurities from tap water, and improves the water's organoleptic features such as smell, taste, clarity and purity.
"CEM has been at the forefront of technological advancement in water dispensing for several years," stated Daniel Birnbaum, chief executive officer of SodaStream. "Their carbonation expertise and products are a perfect complement to our current capabilities. This acquisition will help provide new products and features for our core business of home carbonation, and will accelerate our future penetration into new channels such as offices, restaurants, and hospitality as we expand our out-of-home strategy. We look forward to combining our brand momentum and distribution platform in 41 markets with CEM's product portfolio and technologies to create exciting new growth opportunities."