Solo, Kellogg's, 3M on Alice.com E-Commerce Platform

Alice.com, the e-commerce platform and online marketplace for household essentials, announces it is powering more than 100 storefronts for some of the world’s largest consumer packaged goods (CPG) brands with the recent addition of Solo Cup Company, Kellogg’s, 3M and Ecover. These brands will utilize Alice.com’s direct-to consumer platform to power their online storefronts and engage in a host of direct interactions with end consumers on their websites and on Facebook.  

 

“We're thrilled to have reached this milestone where our platform is now helping some of the biggest, well-known brands, along with some up and coming CPG’s to engage directly with their customers in a streamlined yet powerful way,” says Mark McGuire, president of Alice.com. “Establishing a direct relationship with each customer is a big strategic priority right now for CPG brands, and our platform truly empowers them to build loyalty like never before - while also equipping them with the measurement, analytics and reporting tools necessary for success.”

 

Solo, Kellogg’s, 3M and Ecover join more than 100 existing brands that are using Alice.com to power their online storefront and provide mainstream shopping experiences for their customers, replacing the traditional store trip for a diverse online basket of CPG goods.