Solution Provider News: June 2016
T.C. Millwork’s New Gondolas at Walgreens
Bensalem, Pennsylvania-based T.C. Millwork’s new wireless gondola system was installed in the Boots cosmetics section of 13 Walgreens stores in Texas. Dubbed Gondolight, the new gondola fixture incorporates low-voltage, high-quality LED lights into shelves that are pre-wired and self-contained, allowing retailers to rearrange the lit shelves without having to deal with an electrical connection. T.C. Millwork will roll out its gondola system at other retailers this summer.
Shopper2Buyer Launches ‘BuyPoint’
New York-based Shopper2Buyer (S2B) launched “BuyPoint,” a shopper content and media tool that fuses purchase data with in-store planning intelligence. Powered by purchase panel and survey data from consumer insights company InfoScout, San Francisco, the new tool enables marketers to develop optimal in-store media plans informed by a combination of shopper profiles, purchase behavior, surveys and store profiles. The purchase panel data combined with actual shopper surveys is used to clarify the “who, how and why” people are buying today. BuyPoint then overlays the shopper purchase data with store profile and historical performance data from S2B’s proprietary retail destination directory to identify the most effective media placements at the store level.
Unata Launches ‘eCircular 2.0’
Toronto-based Unata recently released a new online circular dubbed “eCircular 2.0” for grocery retailers. The circular is currently live with Winston-Salem, North Carolina-based Lowes Foods as part of the retailer’s Lowes Foods-To-Go website. The new e-circular maintains all of the branding and character of a print circular through adjustable tile sizes and custom imagery, while allowing retailers like Lowes Foods to incorporate content offered in a print circular – some previously impossible to integrate online – including complex promotions, product collections and sponsored placements. Through integration with Lowes Foods’ loyalty program, the online circular is automatically 1-to-1 personalized for each guest, displaying relevant deals based on their individual purchase history. It can also track conversion from online views to in-store purchases.
Blue Chip Marketing Wins Haribo Business
Northbrook, Illinois-based Blue Chip Marketing Worldwide was selected as Haribo of America’s consumer and shopper marketing agency. Blue Chip will be responsible for the confectionery company’s Haribo Twin Snakes consumer marketing and all of Haribo of America shopper marketing.
Nielsen Expands E-Commerce Measurement
New York-based Nielsen partnered with e-commerce analytics company Profitero, Boston, to expand its e-commerce measurement capabilities. The new partnership gives Nielsen clients access to Profitero’s Digital Shelf 360 solutions, allowing CPG companies to correlate online performance with actual sales data.
Personnel Appointments
Frank Mayer and Associates Inc., Milwaukee
Agustin Perez was named account executive. He will work with retail and brand marketing clients out of the company’s West Coast office.
Dunnhumby, London
Rob Christian was tapped to lead the company’s U.S. business development as senior vice president of business development. Most recently serving as SVP of Symphony EYC North America, Christian is tasked with utilizing his expertise in retail growth strategies and customer insights to drive innovation and positive business results for dunnhumby’s clients.
Swyft Inc., San Francisco
The company appointed Gower Smith chief executive officer. Smith co-founded the company in 2013. He is also the founder of ZoomSystems.
Marketing Werks, Chicago
The company added two vice presidents to its leadership team. Torre Gentile joined the company as VP, digital strategy and innovation, and Tom Schager joined as VP, business development.
News America Marketing, New York
Heidi Gray was named chief human resources officer. She was most recently the company’s executive vice president, sales, central division.
GlassView, New York
The company appointed Eliane Mouawad to the position of account manager. Mouawad will be responsible for helping build GlassView’s European client network from the company’s Paris offices.
Send your solution provider news – new projects and programs with brands and retailers – to Cyndi Loza at [email protected].