Sony Of Canada Takes Steps to Fine Tune Data Quality

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases. FirstLogic's natively integrated Global Data Quality Connector offers global address assignment, comprehensive duplicate detection and convenient record searching at multiple touch points within the SAP R/3 and mySAP Customer Relationship Management solutions already live at Sony of Canada. According to Harold Lewkowicz, manager of SAP applications, Sony of Canada, the ongoing return on investment from its data quality initiative will occur in two main areas. "In terms of running campaigns, our customer data is going to be far more accurate, enabling us to perform more targeted campaigns. There will also be a cost savings component as it relates to eliminating duplicates, as well as a greater rate of delivery dues to address validation, which means savings in handling, postage and printing."