Spanx Finds Flattering Fit

To help expand the online business for its growing product lines, Spanx, a popular women's hosiery and shapewear company, signed a multiyear agreement with GSI Commerce for a full-service, integrated e-commerce solution. The GSI platform will replace a combination of vendor systems and will include integrated Web technology, fulfillment and customer care. The new Web store is expected to launch in the spring of 2008. "In GSI, we have selected a partner that offers a high-quality, integrated, end-to-end solution that can scale to meet our growth and increase our operational excellence," says Laurie Ann Goldman, chief executive officer, Spanx. "We look forward to providing our customers with an enriched shopping experience on the GSI platform when we launch the new Spanx Web store in the spring of this year."