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Spring Mobile Solutions Partners with Trax

3/5/2015
In a move to provide enhanced in-store shelf monitoring and analysis for consumer goods manufacturers, Spring Mobile Solutions and Trax Image Recognition (Trax) announce a strategic partnership to deliver a cloud-based field merchandising offering that combines Springs’ mobileRetail application, which aims to enable perfect retail execution, and Trax Image Recognition’s proprietary technology. This partnership brings to market a cloud-based mobile  “perfect store” compliance solution.
 
Spring’s mobileRetail in-store merchandising application provides off-line visit planning, audit survey management, and collateral sharing capabilities. As a result of this partnership, field merchandising representatives will now have the ability to use Trax to perform shelf monitoring and analysis as part of their store visits by simply snapping a photo or taking a video of an entire shelf layout. Representatives will receive data about shelf compliance within minutes on their mobile device; significantly reducing the amount of time spent performing their work in the stores.
 
Spring’s mobileRetail application is part of Spring’s consumer goods go-to-market optimization suite of applications, which offer capabilities for most of the supply chain, including sales, delivery (DSD), and distribution. Other products include mobileSales, mobileDelivery, mobileCollateral and distributorInsight.
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