This year, Oreo celebrated its 100th birthday. Obviously, a brand this big isn’t in danger of disappearing; not after a century of delighting consumers. But its willingness to meet the many different consumer needs that have surfaced since launch in 1912 proves that the Oreo never took its rare sense of security for granted. Even in the best of times, it continued to evolve with relevant new products, packaging and advertising. Kraft’s social media team was even planning for Oreo’s centennial celebration as far back as its 95th birthday. With more variables affecting your business than ever before, how are you ensuring that products launched today have true staying power? We touch upon some successful strategies in this sales and marketing-focused issue. As always, we’d love to hear what you have to say, and spotlight your stories in a future issue.
