Stitch Fix Names Deirdre Findlay CMO

Deirdre Findlay has joined Stitch Fix as chief marketing officer. The role puts her in charge of all marketing, creative and communications initiatives for the company.

Findlay served most recently as senior director of global hardware marketing at Google, where she oversaw marketing for the company's home hardware products, including Google Home, Chromecast, and Google Wifi.

Her nearly 20 years of experience includes leading cross-departmental teams, delivering strategic integrated marketing campaigns and building brand strategy for companies such as Google, eBay, Whirlpool, Allstate, MillerCoors and Kaiser Permanente while serving as senior vice president at digital marketing agency Digitas.

"Deirdre is a strategic leader with a deep understanding of what drives consumer behavior and how to connect with clients in an authentic way," said Katrina Lake, founder and chief executive officer of Stitch Fix. "Her blend of vision, creativity, insight, and practical experience building personal and relatable brand experiences will be a major asset to the company as we focus on defining our brand and growing the business."

Findlay joins a seasoned leadership team with diverse experience at companies such as Netflix, Lululemon, Salesforce, and Walmart.com.

"I'm excited to join the talented team at Stitch Fix and take the helm of a brand that sits at the intersection of fashion and technology," said Findlay. "Stitch Fix's unique mix of data science and human intelligence provides an amazing opportunity to drive discovery in a way nobody else can."