Straight Talk: Experts Debunk TPM Myths

This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic stand-alone spreadsheets will suffice. Nothing could be further from the truth, as subject matter experts explore the upside of integrating TPM into an overall business strategy and leveraging the technology available from a well-selected partner.