Straight Talk: Trade Promotion Management

Dispelling Myths Around TPM

As more consumer goods companies turn to technology to help manage trade promotions, many are looking beyond basic tracking and are looking for TPM and TPO to elevate trade spend to a strategic tool.

However, the added complexity and increased sophistication has caused confusion in the market. Some believe that spreadsheets remain a better tool for sales and that TPO is no better than a gut instinct. Others have heard that TPO is limited to longer-term planning initiatives, or that by implementing TPM all promotions will have a positive ROI.

We have gathered the perspectives of leading authorities in the field to guide you through the fog and help present the reality of the opportunity.