SUNKIST AND HY-VEE "TAKE A STAND" FOR CHARITY

Sunkist Growers joins forces with Hy-Vee Inc. in support of its award-winning Sunkist "Take a Stand" national cause-marketing campaign. In its fourth year, the "Take a Stand" program empowers kids throughout North America to give back to their local community by raising money for a charity of their choice through a good old-fashioned, freshlysqueezed lemonade sale. On July 28-29, children of Hy-Vee employees and customers worked together to support the Juvenile Diabetes Research Foundation by setting up Sunkist signature lemonade stands in front of all 224 stores. Proceeds raised from lemonade sales go directly to the Juvenile Diabetes Research Foundation. "With the generous support from the Hy-Vee family, we are able to give kids greater support and more opportunity to make a difference in their hometowns," says Robert Verloop, vice president of marketing, Sunkist Growers. This summer, Sunkist is also giving away 15,000 lemonade stands, lemonade recipes and tool kits to kids who pledge to use the materials to raise money for the charity of their choosing. More than 12,500 requests have poured in from children throughout the United States and Canada.