Sunny Delight Takes Wholesome Approach

The Sunny Delight Beverages Co. (SDBC) recently unveiled efforts that aim to meet the consumer's desire for more wholesome products as well as accelerate its rate of growth.

First, the company announced the test market launch of FruitSimple, a new 100 percent juice smoothie designed to provide two full servings of fruit in every 8 ounce glass. FruitSimple is in test market in Arizona and is being launched nationally in Spain, the company's second largest market. This new product comes in a variety of contemporary flavors - like Pomegranate Blueberry and Orange Mango - and can be found in the dairy case where other juices are purchased.

SDBC's second effort is a major investment in a new manufacturing system capable of producing very high quality, fresh tasting beverages without any preservatives. The company has selected equipment from Krones AG, a supplier of beverage packing lines, to produce the new packing line. The line will be installed in the company's plant in South Brunswick, NJ, and will be operational in early 2008.

"Our job is to meet the rising expectations of consumers for fresher tasting and more wholesome products," says Ellen Iobst, senior vice president of manufacturing and technology. "This investment will allow us to do that by giving us a state of the art packing line that can produce very high quality, fresh tasting beverages with extended shelf lives and no preservatives. Very few companies in the United States have this capability and we are proud to be among the pioneers in this area."