Sunshine Bouquet Leverages Downstream Data

Sunshine Bouquet Company, a company manufacturing and selling fresh-cut flowers in mass-market channels, selects Retail Solutions Inc.s platform to transform retailer data into actionable insights.

 

"Our decision to select Retail Solutions is in line with a long tradition of being an innovator and a leader in our market," says Nassar Mufdi, Strategy and Operations Manager, Sunshine Bouquet Company. "Sunshine Bouquet was one of the first companies recognizing the potential of the supermarket channel for fresh-cut flowers. Retail Solutions offers the right set of tools, insights and information to help us become a more formidable partner to our retail customers."

 

In the initial phase, Sunshine Bouquet plans to focus on the following topics:

-- Reducing shrink on the shelf by identifying the root causes & patterns

-- Increasing promotional effectiveness during major holiday sales events

-- Impacting out of stocks and voids at individual stores

-- Understanding the impact of different assortments and displays on sales behavior

-- Identifying under-performing stores and products, allowing us to analyze the causes as well as being able to carry over our best practices from store to store

 

"In our category, product velocity is extremely high and shelf life very short," adds Mufdi. "Up-to-date, store- and product-level information brings tremendous new insights which allow us to devise easy-to-implement solutions and that effectively supports our processes. Not only does Retail Solutions bring the right solution to focus our retailer data initiative on clear use cases with a tangible ROI, but their team also understands our business and they have the most experience in this field: they are obviously the right partner for us."