Swiss Army Sharpens Business Strategy

In an effort to optimize business processes and drive the expansion of its business lines, Swiss Army Brands Inc. -- the distributor of Swiss Army timepieces and Victorinox multi-tools, cutlery, travel gear and apparel -- enlists the help of SAP AG. Specifically, the integrated SAP Apparel and Footwear (SAP AFS) application is expected to enable the growing company to implement global strategies, ensure consistent quality and react quickly to customer demands.

"We view the implementation of SAP as essential for us to provide our customers with the same service levels that much larger brands provide," says Tom Hennigan, senior vice president and chief operating officer, Swiss Army Brands Inc.

Under the agreement, Swiss Army Brands will implement a full range of SAP solutions including enterprise resource planning (ERP), customer relationship management (CRM) and supply chain management (SCM) in a phased rollout for approximately 200 users. The SAP NetWeaver platform will enable system integration across the organization's distribution facilities, which will help streamline operations and improve financial management controls. If all goes according to plan, Swiss Army Brands will benefit from integrated global distribution operations, a platform for growth, a transformed supply chain and standardized information on an enterprise level.