TABS/MEI Partner for Trade Promotion Optimization

TABS Group and MEI Computer Technology Group Inc. announce a partnership agreement that is expected to enable customers to better understand their incremental sales resulting from trade promotions. By leveraging TABS proprietary analytics and modeling capabilities with MEI's Trade Promotion Management software, consumer packaged goods manufacturers may eliminate phantom spikes that can impede their ability to accurately analyze results. As part of this agreement the two companies will offer value-added service offerings and will cooperate in each other's ongoing research and development efforts.