Tampico & Pepsi Launch Live Life Plus Campaign
Tampico Beverages, one of the leading global refrigerated juice drink brands, in tandem with its distribution partner, Pepsi Beverages Company (PBC), has launched a multi-market, multi-media campaign to spotlight its new vitamin-fortified, lower-sugar, lower-calorie juice brand, TAMPICO PLUS. The Live Life Plus campaign will launch through key U.S. markets via traditional, experiential and online/social media promotional efforts.
"Youthful consumers are looking for low-calorie yet great-tasting products to work into their daily lives," says Scott Miller, chief executive officer of Tampico Beverages. "We're excited to introduce TAMPICO PLUS to our core consumers through this exciting, multi-faceted campaign that shines the spotlight on how these conveniently sized and healthful drinks can enhance their lifestyles so they can Live Life Plus."
Designed to engage the on-the-go and health-conscious consumer, the campaign is scheduled to roll out immediately and continue through November of 2010. It will focus on the 18- to 34-year-old Hispanic and multicultural demographic in key distribution markets including Los Angeles, Miami, Houston, Dallas, Phoenix and Las Vegas.
The integrated campaign will be delivered through a broad array of media including consumer and media relations, radio, out-of-home and online advertising, social media marketing, and experiential tactics such as on-site sampling and consumer engagement.
"Youthful consumers are looking for low-calorie yet great-tasting products to work into their daily lives," says Scott Miller, chief executive officer of Tampico Beverages. "We're excited to introduce TAMPICO PLUS to our core consumers through this exciting, multi-faceted campaign that shines the spotlight on how these conveniently sized and healthful drinks can enhance their lifestyles so they can Live Life Plus."
Designed to engage the on-the-go and health-conscious consumer, the campaign is scheduled to roll out immediately and continue through November of 2010. It will focus on the 18- to 34-year-old Hispanic and multicultural demographic in key distribution markets including Los Angeles, Miami, Houston, Dallas, Phoenix and Las Vegas.
The integrated campaign will be delivered through a broad array of media including consumer and media relations, radio, out-of-home and online advertising, social media marketing, and experiential tactics such as on-site sampling and consumer engagement.