Target Addresses Digital Channels
Target’s CEO Brian C. Cornell announced the company will make a $1 billion investment in technology and supply chain, during its Q1 2015 Results Earnings Call. This comes after the overwhelming demand for Target’s launch of its Lilly Pulitzer collection shed a light on its digital capabilities. However, Target’s digital growth contributed 80 basis points to its comp sales increase in the first quarter, according to the comany.
“In April, we were thrilled with the overwhelming demand for items from our collaboration with Lilly Pulitzer, with most of the collection selling out in the first few days,” said Cornell . “We were disappointed, however, that our digital channels were not able to properly accommodate the surge in traffic at the time of the launch, and the team is working to address root causes and learn from the experience as we prepare for holiday season peak later this year.”
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“In April, we were thrilled with the overwhelming demand for items from our collaboration with Lilly Pulitzer, with most of the collection selling out in the first few days,” said Cornell . “We were disappointed, however, that our digital channels were not able to properly accommodate the surge in traffic at the time of the launch, and the team is working to address root causes and learn from the experience as we prepare for holiday season peak later this year.”
Click here to read this article in its entirety.