Target App Updates Boost Mobile Experience
To boost the mobile experience, Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience. The updates include a new weekly ad section that uses the customer's location to provide the weekly deals section at the local Target store.
The weekly ads also link to product pages for more information, to shop the product online or to find the in-store aisle where the product is located. The new section allows customers to view special services or features for each store and connect to Target's Guest Wi-Fi network. In-store Wi-Fi also helps the retailer to determine what kind of content customers are looking for while shopping.
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The weekly ads also link to product pages for more information, to shop the product online or to find the in-store aisle where the product is located. The new section allows customers to view special services or features for each store and connect to Target's Guest Wi-Fi network. In-store Wi-Fi also helps the retailer to determine what kind of content customers are looking for while shopping.
To read this story in its entirety, click here.
Related Articles:
Target Launches Organic Store Brand
Target Searches for Mobile Innovation
Target Bets on QR Codes for Holiday Sales