Target Extends Use of Consumer Insights

Target is now able to localize assortments using DemandTec's nextGEN Assortment Optimization software. Target uses the software to optimize assortments by store cluster and fixture size based on statistical modeling.

 

DemandTec recently enhanced its nextGen Assortment Optimization software with macro-space optimization for cross-category layouts, embedded shopper insights to understand brand and item preferences by segment, and the ability to optimize and further localize assortments based on both a category strategy and defined customer segment strategies.

 

The Assortment Optimization software service leverages the DemandTec Platform, so Target gains a single foundation for data management, demand modeling and shared shopper insights at the point of decision within the software services.