Target Tackles Collaborative Shopper Insights

Target Corporation, the second largest general merchandise retailer in the United States, selects DemandTec Shopper Insights to complete its planned deployment of DemandTec's entire nextGEN solution suite.

 

The solutions are expected to help make more localized merchandising and marketing decisions that improve the relevance and value of Target's offerings for its shoppers.

 

As the latest development in DemandTec's nextGEN strategy, DemandTec Shopper Insights includes Shopper Insight-on-DemandTec, a software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, shopper segment analytics and more.

 

Using guest insight dashboards and insights embedded directly within the planning workflows of DemandTec's other software services, Target and its trading partners will likely be able to quickly identify new opportunities to reach specific guest segments with more tailored assortments, promotions and pricing.

 

"DemandTec has been a strategic partner of Target and we value their industry expertise and innovative solutions. We look forward to expanding our relationship into shopper insights and additional nextGEN capabilities," says Shelley Hyytinen, vice president of Merchandising Process and System Development for Target.