Tide, Cheerios, Mary Kay Top Consumer Loyalty List

The annual Brand Keys Customer Loyalty Engagement Winners in a new national survey are those brands best able to engage consumers and create loyal customers. Initiated in 1997, the Brand Keys Customer Loyalty Engagement Index is fielded annually in the spring and fall. The current Index examines customers' relationships with 518 brands in 71 categories.

 

The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. These drivers not only define how the consumer will view the category, compare offerings, and, ultimately, buy, but also identify the expectations the consumer holds for each driver. The brand whose drivers come closest to meeting (or even exceeding) those of the category ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.

 

Here, CGT separated the winners in consumer goods categories from other industries like banking, hospitality, retail and so on.Find out who leads your category:

 

Beer (Light): Coors Light

Beer (Regular): Budweiser

Bottled Water: Aquafina/San Pellegrino (tie)

Bottled Water (Enhanced): Vitamin Water

Breakfast Cereal (Adults): Cheerios

Breakfast Cereal (Kids): Lucky Charms

Coffee: Dunkin' Donuts

Cosmetics (Luxury): Estee Lauder

Cosmetics (Mass Merchandiser): Mary Kay

Hair Color: Clairol/L'Oreal (tie)

Laundry Detergent: Tide

Moisturizing Skincare (Luxury): Clinique

Moisturizing Skincare (Mass Merchandiser): Mary Kay

Pain Reliever (OTC): Advil

Paper Towels: 7th Generation/ Bounty (tie)

Pasta Sauce: Barilla

Pet Food - Canned (Cats): Hills/Purina (tie)

Pet Food - Canned (Dogs): Purina One

Soft Drink (Diet): Diet Pepsi

Soft Drink (Regular): Pepsi

Toothpaste: Tom's of Maine

Vodka: Grey Goose

 

For detailed information on this year's ranking visit http://www.brandkeys.com/awards/leaders.cfm.