Tide Documents Loads of Hope from Haiti

On the one-year anniversary of the earthquake that devastated Haiti, Tide Loads of Hope releases a short documentary film that shares stories of Hope, providing a glimpse into the lives of residents and relief workers in Haiti who have tirelessly worked to help rebuild the lives of those who lost so much.

 

"Since the launch of Tide Loads of Hope in 2005 after Hurricane Katrina, the spirit of the communities we've been able to reach has inspired us," says Kevin Crociata, Tide marketing director. "It is that inspiration and our recent trip to Haiti that has led us to create this special film, which we hope moves the nation and urges people to help families affected by disaster."

 

Soon after the earthquake struck Haiti, Tide Loads of Hope, a mobile laundry program committed to helping families affected by disaster, began implementing a plan that would offer lasting aid to two organizations in dire need of the program's services. With the help of Operation Blessing International, Tide Loads of Hope traveled to Haiti to provide the National University Hospital of the State of Haiti (HUEH or the "General Hospital") and Zanmi Beni, a home for disabled orphans and abandoned children, with the resource it knows best: clean laundry, and this time in the form of new, permanent laundry rooms.

 

The film, entitled "Espwa" or "Hope" in Creole, documents Tide's journey to Haiti and is narrated by five-time Grammy Award winner and Tide Loads of Hope ambassador, Faith Hill. The film premieres today on Tide's Facebook page at http://www.facebook.com/Tide, and a special screening event will be held in Park City, Utah during the 2011 Film Festival.