Timberland Names Strategic Global E-Commerce Partner
The Timberland Company extends and expands a multiyear agreement with GSI Commerce Inc. to provide e-commerce technology, order processing and customer care services for Timberland's U.S. and European Web stores. In addition, GSI is also creating Timberland's global brand portal, which will serve as the central online hub for conveying global brand stories and fostering community engagement.
"Timberland is a global brand and consumers expect a global online experience. We chose GSI because of its ability to help us meet our online expansion goals using a single integrated platform. GSI's technology will meet our needs for multiple currencies, languages, and payment types in addition to providing online expertise at the local country level," says Chris Hardisty, director of global e-commerce for Timberland. "By partnering with GSI, we are able to spend less time managing back-end technology and more time doing what we do best--bringing to market rugged outdoor footwear and apparel designed to equip people to make a difference in their world. We're very excited to be able to do just that in a meaningful way online, both domestically and internationally."
Timberland's re-designed Web stores are scheduled to launch on GSI's e-commerce technology platform in the U.S. later this summer and in the U.K., Germany, Austria, France, Italy and Spain in 2011.
"Timberland is a global brand and consumers expect a global online experience. We chose GSI because of its ability to help us meet our online expansion goals using a single integrated platform. GSI's technology will meet our needs for multiple currencies, languages, and payment types in addition to providing online expertise at the local country level," says Chris Hardisty, director of global e-commerce for Timberland. "By partnering with GSI, we are able to spend less time managing back-end technology and more time doing what we do best--bringing to market rugged outdoor footwear and apparel designed to equip people to make a difference in their world. We're very excited to be able to do just that in a meaningful way online, both domestically and internationally."
Timberland's re-designed Web stores are scheduled to launch on GSI's e-commerce technology platform in the U.S. later this summer and in the U.K., Germany, Austria, France, Italy and Spain in 2011.