Tip of the Spear Technology: Float IQ

San Francisco-based digital agency Float Hybrid's Float IQ software asks shoppers or store employees questions in a quiz-like manner to make personalized product recommendations. The software can be integrated into a retailer or brand’s mobile app or deployed through Float’s own kiosk or touchscreen systems.

Ghirardelli, for example, leveraged Float IQ to deliver personalized chocolate flavor recommendations based on answers to a series of questions about the subject's preferences.