Tonal Enters Nordstrom With Consumer Experience Concepts

Smart fitness brand Tonal is opening consumer experience areas at select Nordstrom stores.

The concept areas measure 50 square feet and are located in the Women's Active department in 40 Nordstrom locations in 20 states, including 12 states where Tonal had not yet had a physical location.

Tonal’s smart fitness technology combines equipment, digital weight and artificial intelligence software to provide full-body, personalized workouts. Consumers can take part in a full Tonal demo and try a workout firsthand.

The areas will open this month.

"It's a natural fit for us to partner with one of the most respected retail brands in the world and introduce Tonal to Nordstrom customers across the country," said Christopher Stadler, Tonal's chief marketing officer. "We are excited for more people to experience the power of digital weight, and this partnership underscores our continued retail momentum and broadening our reach to new customers."

"We know customers are looking for inspired workouts that elevate their wellness ambitions, and we're excited to offer them a dynamic new digital fitness experience through our partnership with Tonal," said Lori Marten, Nordstrom VP and divisional merchandise manager. "Our goal is to help customers discover the latest active gear for style, performance and everything in-between, and we look forward to making it easier than ever to discover everything in one place so they can look and feel their best."