Top 10: Demand Data Analytics
| 1. INFORMATION RESOURCES INC. McNeil Consumer Healthcare, a division of McNeil-PPC Inc., markets over-the counter (OTC) pharmaceutical products, including Tylenol and Motrin IB. A significant portion of its business is with Wal-Mart, who does not deliver storewide point-ofsale data to manufacturers or providers of market information solutions. Thus, manufacturers cannot track sales of their competitors. To close this gap, McNeil teamed up with Information Resources Inc. (IRI) to get a thorough understanding of the total marketplace and a complete picture of market dynamics. IRI utilizes the MarketInsight for Wal-Mart, which features a patent-pending, model-based methodology and information integration approach that leverages the best available data from a variety of sources to deliver new, valuable insights into McNeil's competition at Wal-Mart. Since utilizing the solution, McNeil can identify, analyze and capitalize on key category and market trends and can quickly and effectively analyze data and make decisions at the enterprise level to improve business performance and win at the shelf. 2. ACNIELSEN A consumer goods manufacturer was pursuing a corporate strategy to increase its share of display space. In its category, the location of the display is more important than merely getting a display. As such, the manufacturer was competing for critical display locations against its direct competitors and other categories driven by impulse purchasing. The manufacturer asked for ACNielsen's help in developing a fact-based case to convince retailers to shift display space to its product line. ACNielsen leveraged its Store Explorer application to analyze display items and locations to determine the resulting effect upon each category's sales. By mixing sales information with in-store information, Store Explorer shows which products and categories give the retailer the most return on |
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investment. The initial results showed that the manufacturer would have a difficult time competing against some faster turning categories for the traditional display locations. But because Store Explorer takes a holistic view of the store, it uncovered other display location opportunities where the manufacturer enjoyed a demonstrable sales advantage.
3. VERISIGN
VeriSign Retail Data Services helps more than 100 manufacturers become more demand driven, including a multi-billion dollar supplier of fast-moving consumer goods. With a portfolio of several hundred products spanning food, home and personal products, visibility into sales performance and trends among individual retailers is a challenging task. To address this challenge, VeriSign Retail Data Services provides operational point-of-sale and other retail data from several top retailers in near real time. Using speedier demand signals, the manufacturer can more accurately monitor and respond to changing conditions to optimize supply chain operations. VeriSign delivers a service for gathering, cleansing and normalizing critical data, reducing the cost and complexity of managing critical demand signals from across channels and retailers. VeriSign services also provide a single source that feeds different processes such as supply chain, category management and promotional effectiveness processes. VeriSign Retail Data Services drive a "factbased" approach to decision making and trading partner collaboration.
VeriSign Retail Data Services helps more than 100 manufacturers become more demand driven, including a multi-billion dollar supplier of fast-moving consumer goods. With a portfolio of several hundred products spanning food, home and personal products, visibility into sales performance and trends among individual retailers is a challenging task. To address this challenge, VeriSign Retail Data Services provides operational point-of-sale and other retail data from several top retailers in near real time. Using speedier demand signals, the manufacturer can more accurately monitor and respond to changing conditions to optimize supply chain operations. VeriSign delivers a service for gathering, cleansing and normalizing critical data, reducing the cost and complexity of managing critical demand signals from across channels and retailers. VeriSign services also provide a single source that feeds different processes such as supply chain, category management and promotional effectiveness processes. VeriSign Retail Data Services drive a "factbased" approach to decision making and trading partner collaboration.
BREAKOUT WINNERS
CUSTOMER EXPERIENCE
"SoftSheen-Carson is pleased that CGT has recognized Kenosia for its customer service excellence. John Boccuzzi's team has provided extraordinary technical support and customer service to the Category Management Team at SoftSheen-Carson for Kenosia's DataAlchemy product. Its systems and support enable us to combine data from different sources to effectively analyze our business. Kenosia's support team has helped us break new ground in the level of analysis we are able to perform for our business and to support our customers," says Yvette Russell, assistant vice president, business development, SoftSheen-Carson A Division of L'Oreal USA.
"SoftSheen-Carson is pleased that CGT has recognized Kenosia for its customer service excellence. John Boccuzzi's team has provided extraordinary technical support and customer service to the Category Management Team at SoftSheen-Carson for Kenosia's DataAlchemy product. Its systems and support enable us to combine data from different sources to effectively analyze our business. Kenosia's support team has helped us break new ground in the level of analysis we are able to perform for our business and to support our customers," says Yvette Russell, assistant vice president, business development, SoftSheen-Carson A Division of L'Oreal USA.
1. Kenosia
2. VeriSign
3. JDA
2. VeriSign
3. JDA
SMALL/MIDSIZE BUSINESS
"My primary focus is driving best practices in how we analyze data across the company," says Jim Barlow, director of business intelligence at Elizabeth Arden. "One of the biggest challenges we face is establishing a 'single version of the truth' so that different parts of our company are working from the same information. We selected VeriSign Retail Data Services solution because of its ability to scale, to handle data from a dozen or more retailers, and to serve as a single platform for consistent demand data across the enterprise."
"My primary focus is driving best practices in how we analyze data across the company," says Jim Barlow, director of business intelligence at Elizabeth Arden. "One of the biggest challenges we face is establishing a 'single version of the truth' so that different parts of our company are working from the same information. We selected VeriSign Retail Data Services solution because of its ability to scale, to handle data from a dozen or more retailers, and to serve as a single platform for consistent demand data across the enterprise."
1. VeriSign
2. IRI
3. Kenosia
2. IRI
3. Kenosia
CG