Top 10 Eco-Friendly Products for Earth Day Promotions

April 21, 2010 - Earth Day is celebrated on April 22 around the world, and more companies than ever before are using eco-friendly giveaways to promote their commitment to caring for the environment.

 

"Companies are hungering for eco-friendly products to help tout their earth-friendliness to customers and employees," says Timothy M. Andrews, president and CEO of the Advertising Specialty Institute. This findings prompted the media and marketing organization to come up with its first ever list of top 10 eco-friendly giveaways for Earth Day marketing campaigns throughout March and April.

 

These promotional products, or advertising specialties, are items imprinted with logos or slogans to market a company, organization, product, service, achievement or event. They are frequently purchased as gifts to employees and clients for occasions year-round, and marketers often include them in their campaigns to dramatically increase response rates. According to a study from the Advertising Specialty Institute, end-buyers identify promotional products as the most effective medium among all advertising, next to the Internet. In addition, the study reveals that nearly one-half, or 48 percent, of respondents feel that promotional products are expected to deliver a positive return on investment.

 

Without further ado, the top 10 eco-friendly giveaways for Earth Day 2010 are:

1. Elephant-Poo Notebook -- The ultimate recycled item, great for colleges and trade shows.

2. Bamboo Dinnerware -- Perfect for office picnics, outdoor concert venues and fairs.

3. Seed Paper Postcard -- Ideal for environment-themed mailings and print promotions.

4. Shower Timer -- Municipalities and utilities can promote water conservation.

5. Recycled Tires Jar Opener -- Auto dealerships and mechanics can give these to customers.

6. Pine Tree Seedling -- Employees can participate in a tree-planting day at the office campus.

7. Organic T-shirt -- Give one to each Earth Day event organizer and volunteer.

8. Compostable Pens -- Hotels, banks and shops can use these biodegradable pens.

9. Nonwoven Bag -- Local grocery stores can eliminate plastic and paper.

10. Hemp-Blend Polo -- Companies can use this earth-friendly shirt for summer uniforms.

 

To see photos of the products and purchasing information for each, and to watch a video with the editor of Counselor magazine featuring the items, visit asicentral.com/earthday.