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Top 100: 2008 Consumer Goods Registry

11/26/2008

CG Vertical Rankings

- Packaged Goods

- Food

- Health and Beauty Aids

- Pharmaceuticals

- Housewares and Appliances

- Toys and Games

- Tobacco

- Retail

- Beverage

- Apparel

As is tradition, CGT presents a list of the top 100 publicly-traded consumer goods companies, ranked by annual revenue. All in all, most companies on the top 100 list experienced respectable growth in 2007, creating a solid foundation for survival and even growth in a market that is increasingly challenged by adverse economic factors.

Complementary to the top 100 list are smaller lists across nine verticals, plus a list of leading retailers, and a year-in review of news headlines that affected individual companies and the industry as a whole in 2007/2008. Plus, Wall Street analysts weigh in on market trends across a couple of the larger categories.

While the methodology for the Consumer Goods Registry resulted in some obvious omissions (Georgia-Pacific and Mars Inc. are absent), CGT's process ensures an accurate and fair representation of the market. Here is a breakdown of the rules used to determine the players:

Company Rank: 2007 annual revenue or the equivalent is used to determine the ranking order on each list. Financial information was sourced from the companies' annual reports, Web sites and press releases. Revenue for each company is reported in U.S. dollars. The revenue that was originally reported in currency other than U.S. dollars was subject to live exchange rates at press time, which was Oct. 9, 2008. Annual sales growth gains or losses were rounded to the nearest whole number percent. This year, the top grower in each category is called out to grant well-deserved attention.

Company Inclusion: Since revenue figures for most private companies are not readily available, the list only includes publicly-traded companies. Thus, large and well-known companies such as the aforementioned Georgia-Pacific and Mars Inc. are absent. You may also notice that companies ranked last year, like Kellwood Company and The Clarins Group, do not appear on this year's list. They underwent privatization in 2007.

Slicing and Dicing: In the case of holding companies and companies that sell in more than one vertical (PepsiCo, Unilever, etc.),  the company or appropriate subsidiary is ranked in the vertical that accounts for the majority of sales. For example, with brands like Moet and Christian Dior Perfumes, the LVMH Group operates in the beverage and HBA. But, since the majority of its sales came from its fashion and leather goods businesses, the company appears on the Apparel list. Also, only sales from over-the-counter and consumer products businesses appear on the pharmaceutical list. 

Mergers, De-mergers and Acquisitions: Deals that took place in 2008 were not considered. For example, Cadbury Schweppes plc completed the de-merger of its Americas Beverages business to Dr Pepper Snapple Group Inc. in May 2008 and is now known as Cadbury plc. However, sales are reported from the previously combined entity that conducted operations throughout 2007.

Top 100 Consumer Goods Companies
The following chart ranks the top-performing, publicly-traded consumer goods companies by annual revenue. Where does your company rank?
 

 COMPANY
2007 SALES (millions)

1 Nestle SA $95,479*

2 The Procter & Gamble Company $76,500

3 Altria Group Inc $72,801

4 Unilever plc $54,982*

5 British American Tobacco $45,232*

6 Japan Tobacco Inc. $40,401

7 PepsiCo Inc. $39,474

8 Kraft Foods Inc.$37,241

9 The Coca-Cola Company $28,857

10 PPR $27,018*

11 Tyson Foods Inc. $26,900

12 Imperial Tobacco Group $25,168*

13 3M $24,500

14 L'Oreal SA $23,372*

15 LVMH Moet Hennessy Louis Vuitton $22,533*

16 InBev $19,730*

17 Whirlpool Corporation $19,408

18 Anheuser-Busch Companies Inc. $18,989

19 SABMiller plc $18,620

20 Kimberly-Clark Corporation $18,266

21 Henkel KGaA $17,883*

22 Heineken N.V.$17,177*

23 NIKE Inc. $16,326

24 Kirin Holdings Co. Ltd. $15,779

25 AB Electrolux $15,539

26 Asahi Breweries Ltd. $14,597*

27 Johnson & Johnson (Consumer Segment) $14,493

28 adidas Group $14,083*

29 Colgate-Palmolive Company $13,790

30 FEMSA $13,516

31 GE Consumer & Industrial $13,332

32 Group Danone $12,776*

33 General Mills $12,442

34 Sara Lee Corporation $12,300

35 BSH Bosch und Siemens Hausger¤te GmbH $12,060*

36 ConAgra Foods Inc. $12,028

37 Smithfield Foods Inc. $11,911

38 Dean Foods Co. $11,822

39 Kellogg Company $11,776

40 Masco Corporation $11,770

41 Kao Corporation $10,435

42 Diageo plc $10,228*

43 Avon Products Inc. $9,939

44 Nintendo Company Ltd. $9,682*

45 Reynolds American Inc. $9,023

46 H.J. Heinz Company $9,002

47 Land O'Lakes Inc. $8,925

48 Pernod Ricard $8,807*

49 Carlsberg Group $8,215*

50 Cadbury Schweppes plc$7,971

51 Campbell Soup Company $7,867

52 Pilgrim's Pride Corporation $7,599

53 Beiersdorf AG $7,543*

54 VF Corporation $7,219

55 The Est©e Lauder Companies Inc. $7,038

56 The Black & Decker Corporation $6,563

57 OSRAM gmbH $6,414*

58 Newell Rubbermaid Inc.  $6,407

59 Hormel Foods Corporation $6,193

60 Molson Coors Brewing Corporation $6,191

61 GlaxoSmithKline (Consumer Healthcare) $6,049*

62 Grupo Modelo S.A.B. de C.V. $6,036*

63 Grupo Bimbo $5,994*

64 Mattel Inc. $5,970

65 Shiseido Company Limited $5,882

66 Scottish & Newcastle plc $5,673*

67 Novartis (Consumer Health Division) $5,426

68 Wm. Wrigley Jr. Company $5,389

69 Parmalat Group $5,283*

70 Reckitt Benckiser $5,269

71 Constellations Brands Inc.  $5,216

72 The Hershey Company $4,947

73 The Clorox Company $4,847

74 Chiquita Brands International Inc. $4,663

75 Jarden Corporation $4,660

76 Bandai Namco Holdings Inc. $4,600*

77 Liz Clairborne Inc. $4,577

78 Foster's Group Ltd.$4,555

79 The Stanley Works $4,484

80 Hanesbrands Inc. $4,475

81 Levi Strauss & Co. $4,361

82 Polo Ralph Lauren Corporation $4,295

83 Groupe SEB $3,927*

84 Hasbro $3,838

85 Jones Apparel Group Inc. $3,793

86 Bayer Healthcare (Consumer Care) $3,599*

87 Fresh Del Monte Produce Inc. $3,366

88 Energizer Holdings Inc. $3,365

89 Coty Inc. $3,300

90 Electronic Arts Inc. $3,091

91 Hunter Douglas Group  $3,028

92 Brown-Forman Corporation $2,086

93 Wyeth (Consumer Healthcare) $2,736

94 Coach Inc. $2,612

95 Quicksilver Inc. $2,426

96 Phillips-Van Heusen Corporation $2,425

97 Brown Shoe Company Inc. $2,360

98 Hermes Group $2,222*

99 Church & Dwight Co. Inc. $2,221

100 Valentino Fashion Group S.p.A.  $2,147

* Denotes live exchange rates on Oct. 9, 2008

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