The Top 50 U.S. Retail Brands
Earlier this week, Interbrand released its list of the 50 most valuable U.S. retail brands. There are some notable shifts in the U.S. top 10, but the top three brands hold their positions.
•Walmart maintains its No. 1 position by a huge margin with a brand value over $141 billion, up 1 percent from last year.
•Target is in the No. 2 position with a value of $25 billion, up 7 percent from 2012.
•The Home Depot is solid at No. 3 with a brand value of nearly $23 billion.
•Amazon makes a big jump to No. 4 from last year's No. 9, growing brand value by 46 percent.
•CVS/pharmacy is down one spot to No. 5; its brand value decreased 8 percent.
•Coach moves up one position to No. 6 with an 8 percent jump over last year.
•Walgreens drops one notch to No. 7 with a 4 percent decline.
•At No. 8, Sam's Club increases brand value by 5 percent.
•eBay ups its rank to No. 9
•Nordstom increases 7 percent to join the top 10.
Best Buy falls out of the top 10 for the first time in the five years that Interbrand has ranked the top 50 most valuable retail brands with a brand value decline of 52 percent, which puts it at No. 13 on the list. Toys "R" Us, Abercrombie & Fitch and Advance Auto Parts fall out of the top 50 ranking completely.
Macy’s is this year's biggest riser, increasing brand value by 62 percent and moving up nine spots on the list to No. 40. Three more brands — Express, Cabela's and Anthropologie — make their debut as U.S. most valuable retail brands this year.
While consumer confidence continues to ebb and flow, the report proves energy abounds in the U.S. retail sector. The total brand value of this year's top 50 brands is up 1.8 percent. Of the brands that are on the list again this year, 36 of them increased brand value while only 11 declined. The average brand on the list increased its value by more than 6 percent, up from 4 percent in 2012. The threshold to earn a spot on the U.S. ranking has increased to $836 million; last year it took a brand value of $771 million to make the top 50.
"The brands that make our list define the retail ecosystem and determine where it's going," says Justin Wartell, managing director, Interbrand Design Forum. "Their relevance combined with the influence of new brands with unique business models brings the evolving world of retail into focus — interconnected, immediate, always on, dynamic, memorable and sometimes unexpected."
This year, Interbrand expanded its report to include 11 other countries/regions. Looking beyond the United States, the following brands are No. 1 in their respective countries:
•Lululemon (Canada)
•Oxxo (Mexico)
•Natura (Brazil)
•Tesco (U.K.)
•Carrefour (France)
•Aldi (Germany)
•Uniqlo (Japan)
•Suning (China)
•FairPrice (South East Asia, Singapore)
•Lotte Department Store (Korea)
•Woolworths (Australia)
In addition, Interbrand studies what makes retail brands successful and documents their challenges each year. The brands that succeed amongst the tumultuous backdrop of the retail industry have four things in common:
•Valuable retail brands monitor customer's changing needs.
•Leaders build a culture of efficient decision-making.
•It's understood that experience extends beyond the store.
•The best continuously optimize, scale and measure.
"Last year was an exciting and value creating year in retail. The total value of the strongest retail brands increased. This trend should continue as these brands live the principles that have made them strong: the relentless pursuit of meaningful customer knowledge, an efficient decision-making culture, a commitment to the new definition of retail and the determination to optimize and scale with purpose. That's the recipe for success in 2013," said Wartell.
Click here to access the full report.
Related Articles:
Walmart Leads Top 50 Retail List, Amazon.com Rises Fast
Americans Name Top Retailers in 2012
Retailers Rank Top 10 Suppliers
Manufacturers Rank Top 10 Retailers
•Walmart maintains its No. 1 position by a huge margin with a brand value over $141 billion, up 1 percent from last year.
•Target is in the No. 2 position with a value of $25 billion, up 7 percent from 2012.
•The Home Depot is solid at No. 3 with a brand value of nearly $23 billion.
•Amazon makes a big jump to No. 4 from last year's No. 9, growing brand value by 46 percent.
•CVS/pharmacy is down one spot to No. 5; its brand value decreased 8 percent.
•Coach moves up one position to No. 6 with an 8 percent jump over last year.
•Walgreens drops one notch to No. 7 with a 4 percent decline.
•At No. 8, Sam's Club increases brand value by 5 percent.
•eBay ups its rank to No. 9
•Nordstom increases 7 percent to join the top 10.
Best Buy falls out of the top 10 for the first time in the five years that Interbrand has ranked the top 50 most valuable retail brands with a brand value decline of 52 percent, which puts it at No. 13 on the list. Toys "R" Us, Abercrombie & Fitch and Advance Auto Parts fall out of the top 50 ranking completely.
Macy’s is this year's biggest riser, increasing brand value by 62 percent and moving up nine spots on the list to No. 40. Three more brands — Express, Cabela's and Anthropologie — make their debut as U.S. most valuable retail brands this year.
While consumer confidence continues to ebb and flow, the report proves energy abounds in the U.S. retail sector. The total brand value of this year's top 50 brands is up 1.8 percent. Of the brands that are on the list again this year, 36 of them increased brand value while only 11 declined. The average brand on the list increased its value by more than 6 percent, up from 4 percent in 2012. The threshold to earn a spot on the U.S. ranking has increased to $836 million; last year it took a brand value of $771 million to make the top 50.
"The brands that make our list define the retail ecosystem and determine where it's going," says Justin Wartell, managing director, Interbrand Design Forum. "Their relevance combined with the influence of new brands with unique business models brings the evolving world of retail into focus — interconnected, immediate, always on, dynamic, memorable and sometimes unexpected."
This year, Interbrand expanded its report to include 11 other countries/regions. Looking beyond the United States, the following brands are No. 1 in their respective countries:
•Lululemon (Canada)
•Oxxo (Mexico)
•Natura (Brazil)
•Tesco (U.K.)
•Carrefour (France)
•Aldi (Germany)
•Uniqlo (Japan)
•Suning (China)
•FairPrice (South East Asia, Singapore)
•Lotte Department Store (Korea)
•Woolworths (Australia)
In addition, Interbrand studies what makes retail brands successful and documents their challenges each year. The brands that succeed amongst the tumultuous backdrop of the retail industry have four things in common:
•Valuable retail brands monitor customer's changing needs.
•Leaders build a culture of efficient decision-making.
•It's understood that experience extends beyond the store.
•The best continuously optimize, scale and measure.
"Last year was an exciting and value creating year in retail. The total value of the strongest retail brands increased. This trend should continue as these brands live the principles that have made them strong: the relentless pursuit of meaningful customer knowledge, an efficient decision-making culture, a commitment to the new definition of retail and the determination to optimize and scale with purpose. That's the recipe for success in 2013," said Wartell.
Click here to access the full report.
Related Articles:
Walmart Leads Top 50 Retail List, Amazon.com Rises Fast
Americans Name Top Retailers in 2012
Retailers Rank Top 10 Suppliers
Manufacturers Rank Top 10 Retailers