Top Five Most Valuable CG Brands 2015

For the fifth year, Forbes has valued the top brands in the world. The 100 most valuable span 15 countries and cross 20 broad industry categories. Five CG brands made it onto the top 25 of "The World’s Most Valuable Brands 2015" list.

In addition, we'll note Disney fell at No. 11, with Amazon.com trailing right behind at No. 13. Wal-Mart hit No. 20 this year. Acording to Forbes, while Wal-Mart's sales growth has slowed, Wal-Mart remains the world’s biggest company with $486 billion in revenue, employing 2.2 million associates worldwide. Apple has landed at the No. 1 spot every year.  

Forbes states that it measures the value of a brand by looking at the financial numbers.

"Our first step in valuing the brands was to determine earnings before interest and taxes for each brand. We gathered these from company reports, Wall Street research and industry experts. Forbes averaged those earnings over the past three years and subtracted from earnings a charge of 8 percent of the brand’s capital employed, figuring a generic brand should be able to earn at least 8 percent on this capital."

The Top Most Valuable CG Brands:

#4 Coca-Cola

#9 General Electric

#14 Louis Vuitton

#18 NIKE

#25 Budweiser


Take a closer look at the most valuable top 25 brands here.

For the full list of 100 top brands see here.