TPM Myths vs. Reality

Trade dollars remain one of the largest expenditures for many consumer goods (CG) companies, yet most still struggle to make the spend effective. Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. In this month’s Straight Talk we enlist experts to tackle those myths head-on and explain why TPM applications are not just expensive multi-year projects that sales alone must own. In fact, cross-functional collaboration comes across as a key strategy for a successful trade implementation. Read on to learn the truth about how TPM can really make a difference.