Trade Promotion Management

Trade promotion management (TPM) is one of the most popular topics we cover here at CGT as companies look at technology to improve spend effectiveness. For years we have heard how the industry, particularly smaller companies, continue to manage promotions via spreadsheets despite the availability of powerful technologies with proven track records. This month, we again partner with AFS Technologies to look at trends in TPM adoption and drivers, and it seems we may have finally turned the corner as TPM systems are being utilized by companies of all sizes, while the number of failed projects continues to decrease.