Skip to main content
Whitepaper default image
Research

Trade Promotion Management: The Haves and the Have-Nots

9/17/2012
It's no secret that trade spend is one of the biggest expenses for consumer goods manufacturers, with over half of the industry spending between 10 percent and 20 percent of gross sales on promotions. Take a closer look at these trends and see if company size makes a difference.
Download
X
This ad will auto-close in 10 seconds