TRIA Beauty Utilizes E-Commerce Platform
TRIA Beauty, the developers of the TRIA Laser Hair Removal System, selects the hybris e-commerce platform to support its expanding global business.
Sridhar Nallani, vice president of IT at TRIA Beauty, explains, "In order to be successful as a global business, we have to be able to guarantee accuracy of product information from anywhere in the world whilst providing a local 'look and feel' that is tailored to each country. We have to be able to do business in any language and in any currency and we have to offer localized content in order to provide an excellent online shopping experience for our customers.
Key to the decision to invest in hybris was TRIA Beauty's requirement for a single e-commerce platform that could provide the scalability, multi-currency, multi-language and international payments capabilities that the company needs to facilitate its ambitious international growth plans. TRIA Beauty was also looking for a feature rich e-commerce platform with a proven track record in catalogue localization, product and site content management, customer and order management and the latest marketing tools.
Sridhar Nallani, vice president of IT at TRIA Beauty, explains, "In order to be successful as a global business, we have to be able to guarantee accuracy of product information from anywhere in the world whilst providing a local 'look and feel' that is tailored to each country. We have to be able to do business in any language and in any currency and we have to offer localized content in order to provide an excellent online shopping experience for our customers.
Key to the decision to invest in hybris was TRIA Beauty's requirement for a single e-commerce platform that could provide the scalability, multi-currency, multi-language and international payments capabilities that the company needs to facilitate its ambitious international growth plans. TRIA Beauty was also looking for a feature rich e-commerce platform with a proven track record in catalogue localization, product and site content management, customer and order management and the latest marketing tools.