Tropicana Goes Beyond Orange Juice

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices. The four varieties of nutrient-rich blends include: Pomegranate Blueberry, Mango Orange, Triple Berry and Valencia Orange. "We've been Starbucked and Paneraed," says Jim McGinnis, vice president of marketing for Tropicana. "That means consumers across many categories are trading up to higher quality and better taste, and Tropicana Pure will provide that enhanced juice experience."