TrueDemand Supports Retail Account Teams

Maintaining current service levels and in-stock targets is becoming increasingly challenging for consumer goods companies as large retailers place a greater emphasis on inventory reductions. The new release of TrueDemand's software-as-a-service solution aims to give account teams the ability to rapidly identify and correct inventory problems from the distribution center to the store shelf before they result in lost sales. Those problems become all the more critical as retailers decrease inventory levels to reduce costs and drive efficiency. In addition, the release provides an accurate, daily view of shelf-level demand while alerting suppliers to critical inventory issues.

"Consumer products companies have fewer opportunities now to shape the customer experience and ensure the right products are on the shelf, making demand-shaping execution -- trade promotions, pricing, new product launch and controlling replenishment processes all the way to the store -- a discipline of growing importance. The winners will be those who execute at the store the best," says analyst Lora Cecere in the March 2008 AMR Research report, "Demand Management: Trends to Watch."