UGG Spring Campaign Promotes "It Is Always UGG Season"
The UGG footwear, apparel and accessories brand (a division of Deckers Brands), known for its products for the winter months, is offering a spring collection. The concept of the brand's latest campaign was to bring "Spring in Your Step" with imagery that captures the feeling that surrounds the first warm days of the year, while showcasing product the brand has to offer outside of the fall and winter seasons.
The campaign was shot by photographer and LA-native Cass Bird on location at Rolling Stone Ranch in upstate New York. Alex White, fashion director at Large for Porter Magazine, styled the campaign created in partnership with The Wednesday Agency NYC under the creative direction of Semjon von Doenhoff. The cast included three models: Andreea Diaconu, Jasmine Tookes and Rj Rogenski.
UGG Women Spring Collection
The Classic Short and Classic Mini are available in bright Skyline and Primer colorways, while the new Auburn Serape takes cues from traditional Latin American textiles. The Rella is a spring iteration of the Classic Boot with a subtle heel, while the sneaker-inspired Laurelle, and luxe sport-sandal Kari round out the collection. The platform Janie sandal offers nailhead details and vintage inspired leather.
UGG For Men Spring Collection
The UGG For Men collection features the Classic Boot-inspired Neumel chukka, the Hulman Perf and Freamon Capra chukka, the slip-on Henrick Perf driving moc, and the Bueller casual sneaker in a all-white colorway.
The campaign was shot by photographer and LA-native Cass Bird on location at Rolling Stone Ranch in upstate New York. Alex White, fashion director at Large for Porter Magazine, styled the campaign created in partnership with The Wednesday Agency NYC under the creative direction of Semjon von Doenhoff. The cast included three models: Andreea Diaconu, Jasmine Tookes and Rj Rogenski.
UGG Women Spring Collection
The Classic Short and Classic Mini are available in bright Skyline and Primer colorways, while the new Auburn Serape takes cues from traditional Latin American textiles. The Rella is a spring iteration of the Classic Boot with a subtle heel, while the sneaker-inspired Laurelle, and luxe sport-sandal Kari round out the collection. The platform Janie sandal offers nailhead details and vintage inspired leather.
UGG For Men Spring Collection
The UGG For Men collection features the Classic Boot-inspired Neumel chukka, the Hulman Perf and Freamon Capra chukka, the slip-on Henrick Perf driving moc, and the Bueller casual sneaker in a all-white colorway.