Under Armour Appoints Senior Vice President, Footwear
Completing an extensive search to fill its top footwear position, Under Armour has tapped Gene McCarthy to assume the role of senior vice president, Footwear, effective Aug. 10, 2009. McCarthy has more than 25 years of athletic footwear experience, which includes top positions with Nike, Reebok and The Timberland Company. McCarthy will report to David McCreight, president of Under Armour.
Most recently, McCarthy served as co-president of the Timberland brand and was part of the executive team responsible for developing strategies for all aspects of the $1.4 billion global company including brand voice, consumer activation, and product direction. Also, during his three years at Timberland, McCarthy held posts as president of the Authentic Youth division as well as group vice president for product and design.
Prior to this, McCarthy was senior vice president, Global Footwear at Reebok for two years where he led product marketing, design, development and advanced concepts. McCarthy also served in various roles at Nike for over 21 years and led the Brand Jordan team for four years as the global director of Sales and Retail Marketing.
Most recently, McCarthy served as co-president of the Timberland brand and was part of the executive team responsible for developing strategies for all aspects of the $1.4 billion global company including brand voice, consumer activation, and product direction. Also, during his three years at Timberland, McCarthy held posts as president of the Authentic Youth division as well as group vice president for product and design.
Prior to this, McCarthy was senior vice president, Global Footwear at Reebok for two years where he led product marketing, design, development and advanced concepts. McCarthy also served in various roles at Nike for over 21 years and led the Brand Jordan team for four years as the global director of Sales and Retail Marketing.