Unilever Deploys Store Analytics
Unilever agrees to conduct Total Store Analytics (TSA) with the TABS Group, a marketing research and consulting company. TABS Group will provide Unilever with custom solutions to help enhance retailer sales and profits. The terms of the deal were not disclosed.
"Our new partnership with TABS Group will help us provide unique solutions to our retail customers using the Total Store Analytics platform," says Director of Category Management for Unilever, Kimberly Senter. "In pilot programs with some of our major customers, the response to this new capability has exceeded all expectations."
Unilever has engaged TABS for the health and beauty care sector and will also utilize TABS services for frozen foods, dairy and dry grocery. Each retailer engagement will entail analysis and recommendations for space allocation by category, location optimization and category adjacencies. All analysis and resulting implementation is done at the chain, store cluster and individual store basis.
"Our new partnership with TABS Group will help us provide unique solutions to our retail customers using the Total Store Analytics platform," says Director of Category Management for Unilever, Kimberly Senter. "In pilot programs with some of our major customers, the response to this new capability has exceeded all expectations."
Unilever has engaged TABS for the health and beauty care sector and will also utilize TABS services for frozen foods, dairy and dry grocery. Each retailer engagement will entail analysis and recommendations for space allocation by category, location optimization and category adjacencies. All analysis and resulting implementation is done at the chain, store cluster and individual store basis.