Unilever Uses Predictive Trade Planning in the Cloud

Unilever selects Customer Trade Planning, a predictive trade analytics app on the DemandTec, Inc. network.

 

By leveraging DemandTec, Unilever is expected to empower business users to create unified pricing and promotion plans that more effectively invest trade promotion funds. The predictive app will help to allow Unilever to better understand consumer demand to achieve brand objectives and support a more strategic level of collaboration with retail trading partners.

 

"Unilever continues to make strategic investments that help us better understand shopper behavior and serve our retail customers more effectively," says Daniel Shaffer, director North America Business Systems & Capabilities at Unilever. "DemandTec's Customer Trade Planning app will arm our field sales organization with a powerful capability to make the most of our trade promotion investment."

 

Customer Trade Planning is a component app in the DemandTec Total Trade Optimization solution, and part of the broader DemandTec Decisions suite.