VF Builds Contemporary Brand Business

VF Corporation completed its previously announced acquisition of lucy activewear inc. With approximately $57 million in annual revenues, lucy is a rapidly-growing women's active lifestyle brand. In July 2007, VF Corp. announced that it also signed a definitive agreement to acquire Seven For All Mankind, a premium, denim, lifestyle brand sold in luxury retail stores and high end specialty boutiques and online at www.7forallmankind.com. Together, lucy and Seven For All Mankind will form the foundation of a new lifestyle brand-based coalition, VF Contemporary Brands, which VF Corp. intends to build with additional contemporary brands over time. According to Mackey J. McDonald, VF Corp. chairman and chief executive officer, "The lucy brand is healthy and growing, with a rapidly expanding base of stores. We look forward to working with lucy's talented management team as they continue to execute the brand's exciting growth strategy." Mike Edwards, current chief executive officer, and his team will continue to lead the business from lucy's headquarters in Portland, Ore.