Vision Chain Changes Name to Orchestro

Orchestro – the company formerly known as Vision Chain – announces new leadership and an aggressive expansion of product development, operational and customer support, sales and marketing.

 

Orchestro aims to solve the burning question for all consumer product companies: How to instill the agility and actionable intelligence required to win an edge – across every aspect of the business – and make the best demand decisions to increase on-shelf availability, run better promotions, or invest in the right category expansion.

 

The company has nearly doubled its team in the past 90 days – with plans to hire five more by month-end – to help brands meet the sky-high stakes of the consumer-driven supply chain.

 

The new corporate identity is expected to reflect the fundamental transformation of consumer markets today. Product teams need to make sense of new channels, new data sources, more connected shoppers, and more inter-dependent supply chains. The name Orchestro represents a more effective way to orchestrate supply and demand, at the speed of the consumer market.

 

Springing from the company’s roots as an enterprise Demand Signal Repository (DSR), Orchestro’s cloud-native demand execution management product suite helps to deliver:

 

•Automated aggregation – a better way to collect, cleanse and harmonize varied and fast-moving information, from point-of-sale (POS), consumer sentiment and operational data

•Adaptive analytics – that understand the nuances of consumer categories to run the right algorithms for fast-moving products versus commodity or seasonal items

•Actionable applications – to drive better decisions around assortment, promotions, replenishment, new item introductions and pricing

 

As with any Big Data initiative, quantifiable results matter most. Orchestro customers realize outcomes like:

 

•A major food and beverage manufacturer uncovers $4.3 million in lost sales opportunities – per day – at a key retailer

•A large consumer product company incorporates point-of-sale (POS) data into their forecast, and is able to reduce inventory at a national grocery retailer’s distribution center by 60 percent

•A seasonal goods manufacturer reduces expedites and realizes inventory savings of $2.5 million with enhanced planogram compliance