Walmart Acquires Ad Startup OneRiot

According to Forbes.com, Walmart’s technology unit, @WalmartLabs, has acquired start-up OneRiot. Boulder, Colorado-based OneRiot originally started out as a real-time search engine but later switched to use its technology for mobile and social advertising.

 

OneRiot’s technology will become part of WalmartLabs’ mobile and social shopping efforts. The @WalmartLabs group is building out a team of people developing a variety of shopping and retail-related applications. OneRiot has technology for analyzing real-time data that it previously built for its search engine.

 

A deal to acquire OneRiot occurred quickly within 30 days after @WalmartLabs met the team from OneRiot, according to Anand Rajaraman of @WalmartLabs.