Welch's Picks Trade Promotion Optimization Solution

In a move to improve the productivity of its trade promotion investment, Welch’s Foods. Inc. has selected T-Pro Solutions’ trade promotion optimization solution, T-Pro Optimum.

With the new integration, Welch’s hopes to experience improved process efficiencies and data visibility for real-time post-event analysis measuring quantifiable ROI and KPIs. Furthermore, this insight is expected to drive informed planning decisions guided by constraint-based predictive models to optimize event and annual plans for revenue, profit and volume aligned with Welch’s organizational objectives.

Welch’s selected the new solution in part due to “T-Pro’s clear focus on optimization and ability to integrate best of class thinking into the full trade investment cycle to improve results for both Welch’s and our customers,” said John Clement, director of sales planning and innovation.