Welch's Taps Downstream Data for Value

Retail Solutions Inc., the leading solution provider helping consumer packaged goods (CPG) companies create value from operational downstream data, today announced that

 

Welch’s, marketer of Concord and Niagara grape-based products, has selected Retail Solutions Inc.’s platform to transform Meijer and Target downstream data, such as point-of-sale and inventory data by day, by store and by product, into actionable insights.

 

“We believe that we have a significant role in driving a better execution at retail in partnership with our customers,” explains Gregg Malatesta, director, Sales Planning and Innovation, Welch’s. “Downstream data gives us the opportunity to really understand on which stores, which items and which events we should focus. We have selected Retail Solutions because their approach is directly actionable and focused on driving a tangible, immediate ROI for the project.”

 

Welch’s will start its project at Meijer and Target, focusing on monitoring new product introductions, improving the planning and execution of its promotions and reducing exit inventories at the end of events.